Any great community build out is characterized with strategic planning and development. Evaluation and metrics are a major part of that. Doing some thinking about your theory of change, and how you hope to measure that within your community activation process is key to success.
I was an invited to contribute to a panel at Boulder Start-up Week for the session, “Meaningful Metrics” on May 13th alongside panelists Heidi Huntington from Growth Partners and Paul Kaiser from Trailhead Marketing Communications. Claire Chase from Resilience By Design Consulting moderated the session.
Boulder Startup Week (BSW) is an independent, free, five-day event that celebrates the unique startup community in Boulder, Colorado. BSW is a celebration of entrepreneurship and a way to bring all walks of the startup world together who share a common goal: to imagine and bring to life exciting, valuable, and successful companies.
I love BSW! It’s a great place to pick up new out-of-the-box ideas, build skills, network, and stay energized as an entrepreneur. It was an honor to be invited as a participant to share my knowledge with that community.